Qtique joins the 'Made in Britian' campaign
Qtique is now proudly part of the 'Made in Britain' campaign. The marque is only accredited to businesses who truly manufacture and produce their products in Great Britain. It is a national campaign endorsed by the British Government, supported by British manufacturers and recognised by consumers, both home and abroad.
The initiative was originally launched after research uncovered widespread confusion amongst consumers about Made in Britain goods. A standard marque with strict guidelines was created to become the official seal of approval so consumers can be certain that the goods they are purchasing are legitimately made in the UK, supporting honest British craftsmanship.
I’ve spoken before about a personal mission to support British manufacturing, and it is something I am very proud to be part of. I touched upon the fact that quite a few “British” companies misled their customers into thinking that they were buying a ‘Made in Britain’ product, when actually it wasn’t really very British at all. It was from this frustration that I found the Made in Britain campaign. I wanted to find an official recognition that separated those who are committed to designing and fully producing their work here in the UK, with those who put together/finish/print onto a cheap imported open stock mug.
I came to find that spotting a faux-British product is fairly easy. If it doesn’t specifically say ‘Made in England’ or ‘Made in Britain’, it seems it is safe to assume that it isn’t. Labeling on products that include variations of ‘Designed and Printed in England/Britain’, or even simply just ‘England/Britain’ are not really made in the UK. Don’t be fooled by the price tag either, faux-British companies try to capitilise on the premium that it costs to have a British made product made, they just bump their prices up for show and thrive off the outrageous profits. It’s all pretty dishonest and fraudulent really. It is a visual and legal con designed to make you think and pay for something that you think is manufactured and assembled in Britain. It is entirely wrong that customers who are keen to buy British, wanting a product that will stand the test of time, are being deceived into buying a product that is of the complete opposite.
Personally, I have a lot of time for the homegrown designer-makers/manufacturers. I’m a big supporter of Britain and the products it makes. I know from experience how much harder it is to create a product from scratch in the UK, and I guess if all I cared about were much higher profits, I too would have jumped straight on the promotional mug bandwagon a long time ago. However, with Qtique, I wanted to build a company that made a difference, even just a little one. It is entirely more rewarding creating a product of true craft made to the highest standards.
At Qtique, we want to be clearer than the law requires about the source of our products because we believe it is important for our customers to know exactly where their pottery has come from. Our backstamp is engraved into the bottom of our mugs to show you that it is truly designed and made by us, and now we proudly carry the Made in Britain marque as a promise to our customers that the quality and craftsmanship in our products are made here in this country.
You can read more about the Made in Britain campaign here.